banner-inner-historyOur Beginnings

The beginnings of PRIZEFIGHTER date back to 1999 when Mick Akkway, a decorated Australian boxer found his passion stolen from him when a motor vehicle injury took him from the ring. Through retaining the desire that fueled his successes he channeled this setback towards a new venture to get him back into the world he knows so well.

Developing Prizefighter

An ownership change in 2007 injected investment and product development into the brand. A new team was established, trademarks obtained globally, and the brands values reassessed. Our focus is on developing a new, innovative and sophisticated range for our target consumer. Employing designers whom previously worked at global surfwear titans such as Rip Curl and Quiksilver as well as brands such as Mossimo and Stussy, Prizefighter is now developing premium quality sports streetwear unique to the market.

Our Differentiation

PRIZEFIGHTER stands for beating adversity no matter the odds. PRIZEFIGHTER embraces a generation that is not afraid of expressing their passion and determination through contemporary fashion. Our products are design driven incorporating contemporary art and urban techniques. To enhance ones ability our garment styles utilise innovative design features with classic style and an eye for detail. Like a Prizefighter, we take a no compromise attitude to research, preparation and quality.

Our Launch

Prizefighter is re-launching its first line in the Australian Summer 2017 with a range set to build the foundation for the brands image. PRIZEFIGHTER garments are refined and sharp utilising contemporary artwork and embellishments while blending modern technology with classic styling. The range portrays the spirit and history on which the label was built.

Our Mantra

DREAM, BELIEVE, ACHIEVE

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